Narrow search
Showing 1 - 10 of 136,246
Cover Image
To trust or not to trust? : consumer responses to cause-related marketing
Iscioglu, Tutku Eker; Borak, Eser - In: Journal of international food & agribusiness marketing 32 (2020) 2, pp. 97-122
Persistent link: https://www.econbiz.de/10012259218
Cover Image
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine; Khelladi, Insaf; Sorio, Rossella; … - In: Business ethics, the environment & responsibility 32 (2023), pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Cover Image
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of electronic marketing and … 14 (2023) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Cover Image
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin; Chen, Yuxin; Chiang, Jeongwen; Zhang, Yufei - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Cover Image
Antecedents and consequences of consumer skepticism toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas; Deb, Madhurima - In: Journal of marketing communications 27 (2021) 1, pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Cover Image
Cause related marketing in the German retail sector : exploring the role of consumers' trust
Hartmann, Monika; Klink, Jeanette; Simons, Johannes - In: Food policy : economics planning and politics of food … 52 (2015), pp. 108-114
Persistent link: https://www.econbiz.de/10011379234
Cover Image
Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo; Jadeja, Ashwin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
Cover Image
The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
Cover Image
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.; Duarte, Paulo; Machado, Joana César; … - In: International review on public and non-profit marketing 17 (2020) 2, pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Cover Image
Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Kim, Dae Young; Kim, Sung-Bum; Kim, Kathleen Jeehyae - In: Service business 13 (2019) 2, pp. 363-388
Persistent link: https://www.econbiz.de/10012124334