Similar Search Results

From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange

Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212

Persistent link: https://www.econbiz.de/10010380639

Informant characteristics as moderators in higher education research

Hammond, Kevin L.; Webster, Robert L. - In: Marketing intelligence & planning 32 (2014) 4, pp. 398-412

Persistent link: https://www.econbiz.de/10010385852

Agritourism consumers' participation in wine tasting events : an econometric analysis

Govindasamy, Ramu; Kelley, Kathleen - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 120-138

Persistent link: https://www.econbiz.de/10010387276

Marketing strategy with reference to retention of its customers : a research based study

Pant, Lalit Kumar - In: Journal of world economic review 8 (2013) 2, pp. 213-220

Persistent link: https://www.econbiz.de/10010193884

The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480