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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel; Torres, Ivonne M.; Niculescu, Mihai - In: The journal of consumer marketing 32 (2015) 3, pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
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Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza; Jahangard, Mahshid; Torres, Ivonne M.; … - In: Journal of consumer marketing 39 (2022) 2, pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
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The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: The journal of brand management : an international journal 29 (2022) 1, pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
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Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza; Azadi, Mohammad; Torres, Ivonne M.; … - In: Journal of relationship marketing : innovations and … 20 (2021) 2, pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
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The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 33 (2021) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
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A sales approach to key account management (KAM) : toward a unified view of KAM deployment and operationalization
Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel … - In: Services marketing quarterly 42 (2021) 3/4, pp. 234-252
Persistent link: https://www.econbiz.de/10012650015
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Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 42 (2021) 1/2, pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
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Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of business research : JBR 137 (2021), pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250