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Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

Persistent link: https://www.econbiz.de/10014506335

Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention

De Kerpel, Laura; Van Kerckhove, Anneleen; Tessitore, Tina - In: International journal of advertising : the review of … 43 (2024) 4, pp. 716-745

Persistent link: https://www.econbiz.de/10014551038

Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector

Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207

Persistent link: https://www.econbiz.de/10014340170

A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...

Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439

Persistent link: https://www.econbiz.de/10014425236

The persuasiveness of metaphor in advertising

Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961

Persistent link: https://www.econbiz.de/10013186894

Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals

Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362

Persistent link: https://www.econbiz.de/10014531218

Nostalgic advertising in India : a content analysis of Indian TV advertisements

Srivastava, Ekta; Maheswarappa, Satish Sasalu; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 47-69

Persistent link: https://www.econbiz.de/10011613293

An exploratory study of existential guilt appeals in charitable advertisements

Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485

Persistent link: https://www.econbiz.de/10010433910

Emotion induction in click intention of picture advertisement : a field examination

Wu, ChienHsing; Sundiman, Didi; Kao, Shu-Chen; Chen, … - In: Journal of internet commerce 17 (2018) 4, pp. 356-382

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Gender and personality drivers of consumer mixed emotional response to advertising

Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80

Persistent link: https://www.econbiz.de/10003987010