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Processing contradictory CSR information : the influence of primacy and recency effects on the consumer-firm relationship
Peasley, Michael C.; Woodroof, Parker J.; Coleman, Joshua T. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 275-289
Persistent link: https://www.econbiz.de/10012617795
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Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria - In: Journal of marketing communications 25 (2019) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation per...
Kim, Sora - In: Journal of business ethics : JOBE 154 (2019) 4, pp. 1143-1159
Persistent link: https://www.econbiz.de/10011993942
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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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Consumer responses to corporate social responsibility programs : the influence of company-cause fit and consumer involvement
Lu, Tim; Wei, Xia; Li, Kungchi - In: Nankai business review international 6 (2015) 4, pp. 364-380
Persistent link: https://www.econbiz.de/10011445420
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Corporate social irresponsibility and purchase intention : the mediating role of corporate reputation and consumer attitude
Mokua, Juniter Kwamboka; Obonyo, Duke D. - 2018
Persistent link: https://www.econbiz.de/10012140301
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Corporate reputation through strategic corporate social responsibility : insights from service industry companies
Komodromos, Marcos; Melanthiou, Yioula - In: Journal of promotion management : JPM 20 (2014) 4, pp. 470-480
Persistent link: https://www.econbiz.de/10010489056
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Does firms' dissemination of corporate social responsibility information through Facebook matter for corporate reputation?
Maniora, Janine; Pott, Christiane - In: Journal of international accounting research 19 (2020) 2, pp. 167-196
Persistent link: https://www.econbiz.de/10012384888
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Examining corporate social responsibility as a public relations vehicle : an empirical study
Komodromos, Marcos - In: International journal of corporate strategy and social … 1 (2017) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10011747129