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Pelsmacker, Patrick de
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75
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71
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64
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55
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55
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53
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52
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48
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47
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46
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46
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45
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43
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43
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40
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39
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38
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38
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38
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38
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38
Kind, Hans Jarle
37
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35
Mueller, Barbara
35
Pauwels, Koen
35
Stroebel, Johannes
35
Huber, Frank
34
Law, Chun Hung Roberts
33
Reijmersdal, Eva A. van
33
Rosengren, Sara
33
Terlutter, Ralf
33
Yoon, Sukki
33
Dahlén, Micael
32
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OECD
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Journal of Consumer Marketing
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Business horizons
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71
Assessing the factors of social media
advertising
: integrated ISM-MICMAC approach
Bandil, Deepika
;
Agrawal, Vivek
- In:
International journal of business excellence : IJBEX
33
(
2024
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10015061401
Saved in:
72
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
73
A model of tourism
advertising
effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
74
In-feed native
advertising
on news websites : effects of
advertising
format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
75
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
76
The covert
advertising
recognition and effects (CARE) model : processes of persuasion in native
advertising
and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
77
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
78
Improving the effectiveness of
advertising
in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
Saved in:
79
Exploring the impact of consumer generated
advertising
(CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
80
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
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