Narrow search
Showing 111 - 120 of 3,509
Cover Image
Understanding different types of subsistence economies : the case of the Batwa of Buhoma, Uganda
Banbury, Catherine; Herkenhoff, Linda; Subrahmanyan, Saroja - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 243-256
Persistent link: https://www.econbiz.de/10011286470
Cover Image
Lafite in China : media representations of "wine culture" in new markets
Smith Maguire, Jennifer; Lim, Ming - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10011286472
Cover Image
Brand meaning rigidity in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
Cover Image
The impact of social capital on wages of rural migrants and its gender difference in China
Wang, Chunchao; Zhou, Xianbo; Zhang, Chenglei - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 202-217
Persistent link: https://www.econbiz.de/10011286476
Cover Image
The effects of neoliberalism and trade liberalization on China's environment over time : a macromarketing perspective
Xu, Zhenning; Ramirez, Edward; Xu, JuanJuan; Liu, Yu - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 187-201
Persistent link: https://www.econbiz.de/10011286478
Cover Image
An integrative model of consumers' reluctance to buy foreign products : do social and environmental country images play a role?
García-de-Frutos, Nieves; Ortega Egea, José Manuel - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 167-186
Persistent link: https://www.econbiz.de/10011286480
Cover Image
Introduction to the special issue: China and Chinese communities
Polsa, Pia; Zheng, Qinqin - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 163-166
Persistent link: https://www.econbiz.de/10011286481
Cover Image
On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Cover Image
Use-adoption gaps in food retailing : theoretical framework and application in an emerging economy context (Jordan)
Hino, Hayiel - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 368-386
Persistent link: https://www.econbiz.de/10011339727
Cover Image
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart; Webster, Cynthia M.; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 353-367
Persistent link: https://www.econbiz.de/10011339729