Narrow search
Showing 41 - 50 of 260
Cover Image
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.; Taylor, Charles Raymond; Webster, … - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
Cover Image
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond (contributor) - 2008
Persistent link: https://www.econbiz.de/10003757301
Cover Image
Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
Cover Image
Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation
Dong, Beibei; Zou, Shaoming; Taylor, Charles Raymond - In: Journal of international marketing 16 (2008) 1, pp. 98-119
Persistent link: https://www.econbiz.de/10003771408
Cover Image
Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007
Persistent link: https://www.econbiz.de/10003478095
Cover Image
Special issue on advertising regulation and self-regulation
Taylor, Charles Raymond (contributor) - 2009
Persistent link: https://www.econbiz.de/10003931071
Cover Image
The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
Cover Image
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles Raymond - In: Journal of advertising research 50 (2010) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Cover Image
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro; Taylor, Charles Raymond - In: Journal of business research : JBR 61 (2008) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Cover Image
Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred; Rennhak, Carsten; Taylor, Charles … - In: Journal of advertising research 47 (2007) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10003609556