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Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela; Evers, Natasha - In: Journal of business research : JBR 156 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
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How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen; Sukanlaya Sawang; Yang, Hsiao-Pei - In: International journal of entrepreneurial behavior & research 30 (2024) 2/3, pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
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Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic; Javalgi, Rajshekhar (Raj) G.; Gross, … - In: Journal of strategic marketing 31 (2023) 3, pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
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The impact of strategic entrepreneurship and entrepreneurial marketing, entrepreneurship values on small and medium enterprises' performance : evidence from Saudi Arabia
Alshagawi, Mohammed; Mabkhot, Hashed - In: Cogent business & management 11 (2024) 1, pp. 1-20
tries to investigate the influence of strategic entrepreneurship (SE), entrepreneurial marketing (EM), and entrepreneurial …
Persistent link: https://www.econbiz.de/10014530684
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A taxonomy of nascent entrepreneurs' marketing decisions in high-tech small businesses
Nouri, Pouria; Ahmady, Abdollah - In: Journal of small business strategy 28 (2018) 3, pp. 69-79
Persistent link: https://www.econbiz.de/10011992446
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Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
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Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra; Snell, Lan; Lee, Wai Jin; Sok, Keo Mony - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
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Market, entrepreneurial, and technology orientations : impact on innovation and firm performance
Kocak, Akin; Carsrud, Alan L.; Oflazoglu, Sonyel - In: Management decision : MD 55 (2017) 2, pp. 248-270
Persistent link: https://www.econbiz.de/10011707733
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Relationship between market orientation, entrepreneurial orientation, and firm performance in Thai SMEs : the mediating role of marketing capabilities
Lekmat, Laddawan; Selvarajah, Christopher T.; Hewege, … - In: International journal of business and economics 17 (2018) 3, pp. 213-237
Persistent link: https://www.econbiz.de/10011997120
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Competitive strategies among Ontario farms marketing direct to consumers
Micheels, Eric T.; Böcker, Andreas - In: Agricultural and Food Economics : AFE 5 (2017) 10, pp. 1-23
in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …
Persistent link: https://www.econbiz.de/10011657525