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Subconscious marketing communi...
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Marketingmanagement
26
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17
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17
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15
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Lancaster, Geoffrey
108
Ozuem, Wilson
74
Lancaster, Geoff
43
Ray, Ranjan
40
Reynolds, Paul
15
Massingham, Lester
14
Howell, Kerry E.
12
Howell, Kerry
11
Ranfagni, Silvia
10
Willis, Michelle
10
Azemi, Yllka
9
Day, John
9
Jobber, David
9
Maitra, Pushkar
9
Naeem, Muhammad
9
Walters, David
9
Lancaster, Geoffrey A.
6
Bowen, Gordon
5
Brierley, Gerry
4
Reynolds, Paul Lewis
4
Valenzuela, Maria Rebecca J.
4
Appiah, Dominic
3
Coondoo, Dipankor
3
Crowther, David
3
Helal, Guida
3
Luck, Diana
3
Majumder, Amita
3
Okoya, Jummy
3
Prasad, Jason
3
Rovai, Serena
3
Valenzuela, Maria Rebecca
3
Ashford, Ruth
2
Borrelli, Michael
2
De León, Ashanti
2
Limb, Natalie
2
Lomas, Robert A.
2
O'Keeffe, Alina
2
Patten, Elena
2
Reynolds, Paul L.
2
Simintiras, Antonis C.
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Management Decision
10
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8
Discussion paper / School of Economics, University of Tasmania
7
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7
Computer-mediated marketing strategies : social media and online brand communities
6
Journal of retailing and consumer services
5
Journal of strategic marketing
5
Qualitative market research : an international journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australian economic papers
4
Psychology & Marketing
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Discussion paper / University of Tasmania, Department of Economics
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Economica
3
European Journal of Marketing
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European journal of marketing : EJM
3
Journal of Consumer Behaviour
3
Leveraging computer-mediated marketing environments
3
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Econometric Society 2004 Australasian Meetings
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Economic development and cultural change
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Gender economics ; Volume 1
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2
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2
Journal of marketing management : MM
2
Qualitative Market Research: An International Journal
2
Springer eBook Collection
2
Strategic labor relations management in modern organizations
2
Strategic marketing in fragile economic conditions
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The economic record : er
2
The review of income and wealth : journal of the International Association for Research in Income and Wealth
2
Advances in marketing, customer relationship management and e-services (AMCRMES) book series
1
Approaches to managing organizational diversity and innovation
1
Department of Economics discussion papers / Monash University
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Discussion paper / UTAS, School of Economics
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ECONIS (ZBW)
107
Other ZBW resources
35
USB Cologne (EcoSocSci)
27
OLC EcoSci
25
RePEc
11
BASE
3
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1
Recovery strategies in on-line service failure
Ozuem, Wilson
;
Lancaster, Geoffrey
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 143-159)
.
2014
Persistent link: https://www.econbiz.de/10010241431
Saved in:
2
In search of balance between talent management and employee engagement in human resource management
Ozuem, Wilson
;
Lancaster, Geoffrey
;
Sharma, Harshika
- In:
Strategic labor relations management in modern organizations
,
(pp. 49-75)
.
2016
Persistent link: https://www.econbiz.de/10011484802
Saved in:
3
Exploring the locus of internal marketing
Ozuem, Wilson
;
Limb, Natalie
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10011903323
Saved in:
4
The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson
;
Thomas, Tara
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
Saved in:
5
Understanding technologically-induced customer services in the Nigerian banking sector : the internet as a post-modern phenomenon
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10011719664
Saved in:
6
An exploration of consumers' response to online service recovery initiatives
Ozuem, Wilson
;
Patel, Amisha
;
Howell, Kerry E.
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011697967
Saved in:
7
An exploration into the practice of online service failure and recovery strategies in the Balkans
Azemi, Yllka
;
Ozuem, Wilson
;
Howell, Kerry E.
; …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 420-431
Persistent link: https://www.econbiz.de/10011947466
Saved in:
8
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
9
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
10
Developing technologically induced environments : the case of the Nigerian banking sector
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10011888500
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