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"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing; Jiang, Mengtian; Kim, Taeyoung - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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Quality perceptions and asymmetric switching between brands
Allenby, Greg M.; Rossi, Peter E. - 1990
Persistent link: https://www.econbiz.de/10000811127
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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Product-design perception and brand strength
Leder, Helmut; Carbon, Claus-Christian; Kreuzbauer, Robert - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 2, pp. 4-7
Persistent link: https://www.econbiz.de/10003456378
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From commodity to brand : antecedents and outcomes of consumers' label perception
Norberg, Hans Martin; Maehle, Natalia; Korneliussen, Tor - In: The journal of product & brand management 20 (2011) 5, pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
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Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK; Kumar, Sanjiwani Jayant - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10010242777