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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr
- In:
Argumenta oeconomica
(
2011
)
2
,
pp. 65-99
Persistent link: https://www.econbiz.de/10009425933
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2
Key determinants of marketing research effectiveness
Tarka, Piotr
- In:
The Poznań University of Economics review
12
(
2012
)
1
,
pp. 40-50
Persistent link: https://www.econbiz.de/10009560120
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3
Managers' beliefs about marketing research and information use in decisions in context of the bounded-rationality theory
Tarka, Piotr
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 987-1005
Persistent link: https://www.econbiz.de/10011673042
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4
A scale for testing of knowledge on the effective marketing research processes : multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach
Tarka, Piotr
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 94-121
Persistent link: https://www.econbiz.de/10012113470
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5
The views and perceptions of managers on the role of marketing research in decision making
Tarka, Piotr
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10011878093
Saved in:
6
Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr
- In:
Argumenta oeconomica
(
2011
)
2
,
pp. 65-99
Persistent link: https://www.econbiz.de/10009950351
Saved in:
7
Key determinants of marketing research effectiveness
Tarka, Piotr
- In:
The Poznań University of Economics review
12
(
2012
)
1
,
pp. 40-50
Persistent link: https://www.econbiz.de/10010004102
Saved in:
8
Foreign direct investment in new EU member states from Central and Eastern Europe : an investment development path perspective
Gorynia, Marian
;
Nowak, Jan
;
Tarka, Piotr
;
Wolniak, …
- In:
Internationalization of emerging economies and firms
,
(pp. 64-86)
.
2012
Persistent link: https://www.econbiz.de/10009523374
Saved in:
9
The influence of macroeconomic factors on the financial expenditures and development of the marketing research
Tarka, Piotr
- In:
Journal of economics & management
22
(
2015
)
4
,
pp. 151-161
Persistent link: https://www.econbiz.de/10011534412
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10
Compulsive buying among young consumers in Eastern Europe : a two-study approach to scale adaptation and validation
Tarka, Piotr
;
Kukar-Kinney, Monika
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10013165319
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