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A meta-analysis of the effects...
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Konsumentenverhalten
72
Consumer behaviour
71
Advertising
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60
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60
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Eisend, Martin
202
Reijmersdal, Eva A. van
41
Boerman, Sophie C.
19
Rozendaal, Esther
15
Kuß, Alfred
14
Buijzen, Moniek
11
van Reijmersdal, Eva A.
10
Rosengren, Sara
9
Koch, Jochen
8
Langer, Alexandra
7
Neijens, Peter
7
Neijens, Peter C.
7
Noort, Guda van
7
Petermann, Arne
7
Smit, Edith G.
7
Tarrahi, Farid
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
van Reijmersdal, Eva
6
Berlo, Zeph M. C. van
5
Evanschitzky, Heiner
5
Hudders, Liselot
5
Knoll, Silke
5
Richter, Thorsten
5
Smit, Edith
5
Voorveld, Hilde
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Bothfeld, Silke
3
Dahlén, Micael
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Hermann, Erik
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Karpinska-Krakowiak, Malgorzata
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ICORIA <13., 2014, Amsterdam>
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Diskussionsbeiträge
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Marketing Letters
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Journal of Consumer Psychology
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Journal of promotion management : JPM
2
Journal of retailing
2
Lehrbuch
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Marketing : journal of research and management
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ECONIS (ZBW)
197
OLC EcoSci
37
RePEc
11
EconStor
8
Other ZBW resources
8
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
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171
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
172
Stereotyping in marketing
Eisend, Martin
;
Kanevska, Sofiia
- In:
The SAGE handbook of marketing ethics
,
(pp. 146-154)
.
2021
Persistent link: https://www.econbiz.de/10012304924
Saved in:
173
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
174
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
175
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
176
Time heals many wounds : explaining the immediate and delayed effects of message sidedness
Küster-Rohde, Franziska
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 664-681
Persistent link: https://www.econbiz.de/10011585284
Saved in:
177
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
178
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
179
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
180
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
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