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A meta-analysis of the effects...
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Konsumentenverhalten
67
Consumer behaviour
66
Advertising
64
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63
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55
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55
Meta-analysis
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English
181
German
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Eisend, Martin
202
Reijmersdal, Eva A. van
38
Boerman, Sophie C.
16
Kuß, Alfred
14
Rozendaal, Esther
14
Buijzen, Moniek
11
van Reijmersdal, Eva A.
10
Rosengren, Sara
9
Koch, Jochen
8
Langer, Alexandra
7
Neijens, Peter
7
Neijens, Peter C.
7
Noort, Guda van
7
Petermann, Arne
7
Smit, Edith G.
7
Tarrahi, Farid
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
van Reijmersdal, Eva
6
Berlo, Zeph M. C. van
5
Evanschitzky, Heiner
5
Hudders, Liselot
5
Knoll, Silke
5
Richter, Thorsten
5
Smit, Edith
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Voorveld, Hilde
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Smink, Anne R.
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Springer Fachmedien Wiesbaden
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2
ICORIA <14., 2015, London>
2
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1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
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Springer Nature Switzerland AG
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
14
Journal of advertising
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European Advertising Academy
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Psychology & marketing
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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Journal of business research : JBR
7
SpringerLink / Bücher
7
Advances in advertising research
5
BuR - Business Research
5
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Journal of international marketing
5
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Marketing letters : a journal of research in marketing
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Breaking new ground in theory and practice
3
Business research
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
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3
Journal of marketing
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Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Cutting edge international research
2
Journal of Consumer Psychology
2
Journal of promotion management : JPM
2
Journal of retailing
2
Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
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ECONIS (ZBW)
192
OLC EcoSci
37
RePEc
11
EconStor
8
Other ZBW resources
8
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
2
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221
The role of customer relationship vulnerability in service recovery
Cénophat, Sadrac
;
Eisend, Martin
;
Bayón, Tomás
; …
- In:
Journal of service research
27
(
2024
)
2
,
pp. 283-301
Persistent link: https://www.econbiz.de/10014580442
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222
Two-sided advertising: A meta-analysis
Eisend, Martin
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10007264726
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223
Zu viel des Guten? Zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit.
Langer, Alexandra
;
Eisend, Martin
;
Kuss, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10007978330
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224
Two-sided messages in marketing communication — A review and preview
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-330
Persistent link: https://www.econbiz.de/10008044737
Saved in:
225
Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10008108973
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226
Wann lohnt sich humorvolle Werbung? Bestandsaufnahme und Desiderate der wissenschaftlichen Forschung
Eisend, Martin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
49
(
2004
)
2
,
pp. 14-19
Persistent link: https://www.econbiz.de/10008128114
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227
Soziale Netzwerke im Internet : Marketingkommunikation für morgen
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Marketing Review St. Gallen : die neue …
25
(
2008
)
5
,
pp. 12-15
Persistent link: https://www.econbiz.de/10009853945
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228
The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-922
Persistent link: https://www.econbiz.de/10009797086
Saved in:
229
Source credibility in marketing communication : a meta-analysis
Eisend, Martin
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10009075868
Saved in:
230
A Cross-Cultural Generalizability Study of Consumers' Acceptance of Product Placements in Movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10008311511
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