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Brand personality usage in crisis communication in Facebook

Han, Jiyoon; Sung, Yoon Hi; Kim, Dong Hoo - In: Journal of promotion management : JPM 24 (2018) 6, pp. 798-819

Persistent link: https://www.econbiz.de/10011979242

Resilience Messaging : The Effect of Governors’ Social Media Communications on Community Compliance during a Public Health Crisis

Mousavi, Reza; Gu, Bin - 2023

When managing major disasters, authorities may ask residents to comply with certain guidelines that change community members’ daily routines. In these situations, authorities often appeal to resilience, which refers to the ability to recover from challenges.In this study, we examine whether...

Persistent link: https://www.econbiz.de/10014360150

Corporate social irresponsibility : a contingent social media crisis management perspective

Ma, Yongyuan; Xue, Liguo - In: Management decision 61 (2023) 12, pp. 3717-3738

Persistent link: https://www.econbiz.de/10014448225

The impact of company-generated posts with crisis-related content on online engagement behavior

Kleer, Nicola; Kunz, Reinhard - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304134

Identifying and responding to social media risks : towards an organizational paracrisis communication framework

Chen, Feifei; Holladay, Sherry J. - In: Corporate communications : an international journal 28 (2023) 1, pp. 103-117

Persistent link: https://www.econbiz.de/10013554001

In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content

Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of marketing communications 30 (2024) 3, pp. 301-317

Persistent link: https://www.econbiz.de/10014529297

Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19

Femenia-Serra, Francisco; Gretzel, Ulrike; … - In: Tourism management : research, policies, practice 89 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013325963

Social - Local - Mobile : The Future of Location-based Services

Heinemann, Gerrit - 2015

Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA - a leading …

Persistent link: https://www.econbiz.de/10012401954

Social Media Marketing in China mit WeChat : Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business

Liu, Yinyuan - 2018

Was ist WeChat? -- Welche Bedeutung hat WeChat für ausländische Unternehmen in China und warum führt kein Weg an WeChat vorbei? -- Welche Einsatzmöglichkeiten bietet WeChat? -- Grundlegende Funktionen von WeChat -- Öffentliches WeChat-Konto und dessen Beantragung und Verifizierung --...

Persistent link: https://www.econbiz.de/10014020049

Social – local – mobile : the future of location-based services

Heinemann, Gerrit; Gaiser, Christian - 2015

Persistent link: https://www.econbiz.de/10010441685