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Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung - In: Journal of marketing communications 23 (2017) 5, pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae; Lee, Joonghwa; Lee, Hyung-Seok - In: International journal of internet marketing and … 8 (2014) 4, pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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Balancing "We" and "I" : self-construal and an alternative approach to seeking uniqueness
Song, Doori; Lee, Joonghwa - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 506-516
Persistent link: https://www.econbiz.de/10010230115
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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Do violent movies scare away potential visitors?
Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
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Exploring sharing behaviors across social media platforms
Ham, Chang-Dae; Lee, Joonghwa; Hayes, Jameson L.; Bae, … - In: International journal of market research 61 (2019) 2, pp. 157-177
Persistent link: https://www.econbiz.de/10012172159
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Impact of foreign institutional investors on dividend policy in Korea : a stock market perspective
Kim, Soojung; Sul, Wonsik; Shin Ae Kang - In: Journal of financial management and analysis : … 23 (2010) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10009503198
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Financing hierarchy : evidence from quantile regression
Chay, J. B.; Park, Soon Hong; Kim, Soojung; Suh, Jungwon - In: The journal of corporate finance : contracting, … 33 (2015), pp. 147-163
Persistent link: https://www.econbiz.de/10011408419
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A J-shaped cross-sectional relation between dividends and firm value
Kim, Soojung; Park, Soon Hong; Suh, Jungwon - In: The journal of corporate finance : contracting, … 48 (2018), pp. 857-877
Persistent link: https://www.econbiz.de/10011806171