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41
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
42
The antecedents of customer loyalty : a moderated mediation model of customer relationship management quality and brand image
Nyadzayo, Munyaradzi W.
;
Khajehzadeh, Saman
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 262-270
Persistent link: https://www.econbiz.de/10011473143
Saved in:
43
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
44
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
45
The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
Saved in:
46
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
47
National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
Saved in:
48
Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh
;
Tukamushaba, Eddy Kurobuza
- In:
International journal of hospitality management
45
(
2015
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
Saved in:
49
How does brand misconduct affect the brand-customer relationship?
Hsiao, Chih-Hui
;
Shen, George C.
;
Chao, Pei-Ju
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 862-866
Persistent link: https://www.econbiz.de/10010504959
Saved in:
50
Service brand relationship quality : hot or cold?
Nyffenegger, Bettina
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
Saved in:
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