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A framework of conscientious corporate brand : a South African validation

Svensson, Göran; Bogaards, Marlene; Mpinganjira, Mercy; … - In: Corporate governance : the international journal for … 12 (2012) 5, pp. 675-685

Persistent link: https://www.econbiz.de/10009673165

Online store loyalty : an investigation of drivers and outcomes

Mpinganjira, Mercy - In: Journal of electronic commerce in organizations : the … 13 (2015) 4, pp. 55-73

Persistent link: https://www.econbiz.de/10011446139

Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria

Izogo, Ernest Emeka; Eze, Austin Chinonso; Mpinganjira, … - In: Digital Business in Africa : Social Media and Related …, (pp. 97-126). 2022

Persistent link: https://www.econbiz.de/10013282693

Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products

Izogo, Ernest Emeka; Mpinganjira, Mercy - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10013286431

Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective

Høgevold, Nils M.; Svensson, Göran; Mpinganjira, Mercy - In: International journal of procurement management 13 (2020) 4, pp. 531-552

Persistent link: https://www.econbiz.de/10012254622

Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands

Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478

Persistent link: https://www.econbiz.de/10011980256

Consumer behaviour : South African psychology and marketing applications

Botha, Elrie; Donga, Gift; Du Toit, Danie; Ehlers, Lene; … - 2019 - Second edition

Persistent link: https://www.econbiz.de/10012039403

Validating trust and commitment as mediators between economic and non-economic satisfaction in Puerto Rican buyer-supplier relationships

Sosa Varela, Juan Carlos; Svensson, Göran; … - In: International journal of procurement management 12 (2019) 4, pp. 391-409

Persistent link: https://www.econbiz.de/10012138468

Perceived Ease of Use: Examining Its Influence on Personal Use of the Tax e-Filing System

Mpinganjira, Mercy - In: International Journal of Innovation and Technology … 12 (2015) 01, pp. 1550003-1

This paper examines the influence of perceived ease of use on personal use of the tax e-filing system in South Africa. Data was collected using in-depth interviews and a structured questionnaire. The findings show that higher levels of perceived ease of use are associated with personal use as...

Persistent link: https://www.econbiz.de/10011279004

A framework of conscientious corporate brand - a South African validation

Svensson, Göran; Bogaards, Marlene; Mpinganjira, Mercy; … - In: Corporate governance : the international journal for … 12 (2012) 5, pp. 675-686

Persistent link: https://www.econbiz.de/10010034206