//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross-media consumption : insi...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Niederlande
38,669
Netherlands
24,204
Werbung
13,739
Advertising
10,323
Werbewirkung
7,881
Advertising effects
7,656
Deutschland
5,349
Konsumentenverhalten
5,148
Consumer behaviour
5,121
Germany
4,014
Theorie
3,225
Großbritannien
3,206
Theory
3,123
USA
3,004
Online-Marketing
2,710
Internet marketing
2,696
United States
2,686
United Kingdom
2,599
Sportveranstaltung
2,471
Frankreich
2,423
Sport event
2,395
France
1,865
Belgien
1,509
Markenführung
1,505
Brand management
1,500
Schätzung
1,388
advertising
1,372
Italien
1,351
Estimation
1,267
Arbeitsmarkt
1,247
Schweden
1,190
Markenimage
1,144
Entrepreneurship
1,130
Brand image
1,122
Vergleich
1,115
Entrepreneurship approach
1,105
Marketing
1,093
EU-Staaten
1,061
Italy
1,049
EU countries
1,044
more ...
less ...
Online availability
All
Free
10,178
Undetermined
7,582
Type of publication
All
Book / Working Paper
30,184
Article
29,909
Journal
807
Other
19
Database
1
Type of publication (narrower categories)
All
Article in journal
17,665
Aufsatz in Zeitschrift
17,665
Graue Literatur
8,607
Non-commercial literature
8,607
Working Paper
6,101
Arbeitspapier
5,352
Aufsatz im Buch
3,536
Book section
3,536
Hochschulschrift
2,177
Thesis
1,321
Amtsdruckschrift
1,286
Government document
1,286
Collection of articles of several authors
1,061
Sammelwerk
1,061
Konferenzschrift
547
Aufsatzsammlung
488
Statistik
396
Case study
391
Fallstudie
391
No longer published / No longer aquired
352
Dissertation u.a. Prüfungsschriften
349
Statistics
270
Conference proceedings
257
Bibliografie enthalten
248
Bibliography included
248
Lehrbuch
159
Conference paper
157
Konferenzbeitrag
157
Textbook
138
Article
115
Collection of articles written by one author
98
Sammlung
98
Business report
92
Geschäftsbericht
92
Bibliografie
81
Amtliche Publikation
67
Bibliographie
67
Mehrbändiges Werk
66
Multi-volume publication
66
Advisory report
65
more ...
less ...
Language
All
English
34,954
Undetermined
13,267
Dutch
7,106
German
5,482
French
402
Italian
48
Spanish
45
Russian
37
Polish
35
Swedish
27
Danish
26
Portuguese
15
Hungarian
9
Latin
9
Czech
7
Finnish
6
Norwegian
6
Lithuanian
5
Romanian
5
Multiple languages
4
Serbian
3
Ukrainian
3
Afrikaans
2
Bulgarian
2
Croatian
2
Arabic
1
Belarusian
1
Valencian
1
Hebrew
1
Indonesian
1
Korean
1
Nde-Gbite
1
Nepali
1
Sinhalese
1
Slovenian
1
Albanian
1
Turkish
1
Chinese
1
more ...
less ...
Author
All
Ours, Jan C. van
256
Nijkamp, Peter
237
Grip, Andries de
145
Lindeboom, Maarten
133
Rietveld, Piet
128
Hartog, Joop
114
Oosterbeek, Hessel
111
Kapteyn, Arie
100
Soest, Arthur van
98
Alessie, Rob
97
Berg, Gerard J. van den
95
Cörvers, Frank
95
Fouarge, Didier
95
van Ours, Jan C.
92
Butter, Frank A. G. den
91
Euwals, Rob
89
Klaauw, Bas van der
89
Pfann, Gerard A.
85
Thurik, Adriaan R.
85
Koning, Pierre
80
Weel, Bas ter
80
Pelsmacker, Patrick de
79
Franses, Philip Hans
78
Maennig, Wolfgang
78
Gradus, Raymond
77
Kaiser, Harry M.
75
Rouwendal, Jan
75
Haan, Jakob de
73
Bovenberg, Ary Lans
67
Gierl, Heribert
65
Graafland, Johan J.
65
Groot, Wim
64
Mastrogiacomo, Mauro
63
Eisend, Martin
62
Heyma, Arjan
61
Palm, Franz C.
61
Dijkgraaf, Elbert
59
Ommeren, Jos van
58
Teulings, Coen N.
58
Borghans, Lex
56
more ...
less ...
Institution
All
Niederlande / Centraal Bureau voor de Statistiek
190
OECD
182
National Bureau of Economic Research
154
Sociaal-Economische Raad
94
Centraal Bureau voor de Statistiek
89
Niederlande / Centraal Planbureau
72
European Conference of Ministers of Transport
71
Springer Fachmedien Wiesbaden
58
Economisch Instituut voor het Midden- en Kleinbedrijf
56
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
56
International Monetary Fund
52
Centrum voor Staatkundige Vorming
46
European Centre for the Development of Vocational Training
45
Researchcentrum voor Onderwijs en Arbeidsmarkt <Maastricht>
43
Europäische Kommission
39
Minister van Sociale Zaken en Volksgezondheid
35
International Labour Organization (ILO), United Nations
33
Erasmus Research Institute of Management
32
Netherlands / Centraal Bureau voor de Statistiek
32
Center for Economic Research <Tilburg>
31
Amsterdams Instituut voor ArbeidsStudies
29
Organisation for Economic Co-operation and Development
29
Niederlande
28
C.E.P.R. Discussion Papers
27
Niederlande / Ministerie van Economische Zaken
24
Minister van Sociale Zaken
23
De Nederlandsche Bank
22
Economic Research Centre
22
Internationaler Währungsfonds
22
Zentralausschuss der Werbewirtschaft
21
Ministerie van Verkeer en Waterstaat
20
Erasmus Universiteit Rotterdam / Onderzoekcentrum Financieel Economisch Beleid
19
Institute of Social Studies (ISS)
18
Niederlande / Ministerie van Sociale Zaken en Werkgelegenheid
18
Raad van Advies voor de Ruimtelijke Ordening
18
Landbouw-Economisch Instituut <Niederlande>
17
Vereniging voor de Staathuishoudkunde
17
Edward Elgar Publishing
16
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Minister van Economische Zaken
16
more ...
less ...
Published in...
All
Economisch statistische berichten : ESB
2,005
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
Discussion paper / Tinbergen Institute
508
Journal of advertising research
449
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
445
SEO-rapport
402
Journal of business research : JBR
321
Discussion paper series / IZA
317
Journal of advertising : official publication of the American Academy of Advertising
311
International journal of advertising : the quarterly review of marketing communications
281
Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
257
Publikatie / Sociaal-Economische Raad
256
Uitgave van de Sociaal-Economische Raad
254
International journal of advertising : the review of marketing communications
250
Tinbergen Institute Discussion Paper
240
Journal of marketing communications
232
Tijdschrift voor economische en sociale geografie : TESG
215
Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
212
Discussion paper / Center for Economic Research, Tilburg University
204
CPB discussion paper
194
Tijdschrift vervoerswetenschap : kwartaalschrift van de Stichting NEA
193
IZA Discussion Papers
191
IZA Discussion Paper
187
Tijdschrift voor politieke ekonomie
177
Journal of advertising
176
Journal of promotion management : JPM
161
Applied economics
157
Sociaal maandblad arbeid : SMA ; gewijd aan arbeidsrecht, arbeidsmarkt, werkloosheidsbestrijding, sociale verzekering en andere arbeitdsvraagstukken
152
NBER working paper series
150
CPB document
145
Discussion paper / Centre for Economic Policy Research
145
Psychology & marketing
143
Tinbergen Institute research series
137
Discussion paper / Central Bureau voor de Statistiek
136
SpringerLink / Bücher
135
DNB working paper
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Research memoranda / Central Planning Bureau
131
Sociaal-economische maandstatistiek / Supplement
126
Journal of sports economics
125
more ...
less ...
Source
All
ECONIS (ZBW)
56,125
USB Cologne (EcoSocSci)
2,340
RePEc
1,321
EconStor
935
BASE
95
ArchiDok
40
USB Cologne (business full texts)
34
OLC EcoSci
20
Other ZBW resources
10
more ...
less ...
Showing
1
-
10
of
60,920
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A longitudinal analysis of the changing roles of gender in
advertising
: a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
The effectiveness of
advertising
embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
4
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
5
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
6
Effects of Super Bowl
advertising
on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
7
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
8
Some interesting findings about Super Bowl
advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
9
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
10
Super bowl XLVII TV
advertising
in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
Super Bowl
Advertising
among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->