Narrow search
Showing 21 - 30 of 40
Cover Image
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye; Chen, Ming; Hui, Sam - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Cover Image
Beyond conjoint analysis: Advances in preference measurement
Netzer, Oded; Toubia, Olivier; Bradlow, Eric; Dahan, Ely; … - In: Marketing Letters 19 (2008) 3, pp. 337-354
Persistent link: https://www.econbiz.de/10005680455
Cover Image
Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions
Ford, Weixing; Andrews, Demetra; Sivaraman, Anuradha; … - In: Journal of Consumer Behaviour 19 (2019) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10012188918
Cover Image
Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy; Napal, Anish - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
Cover Image
The impact of service-time uncertainty and anticipated congestion on customers' waiting-time decisions
Kumar, Piyush; Krishnamurthy, Parthasarathy - In: Journal of service research : JSR 10 (2007/08) 3, pp. 282-292
Persistent link: https://www.econbiz.de/10003705610
Cover Image
Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
Cover Image
Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
Cover Image
Self-Other Discrepancies in Waiting Time Decisions,
Krishnamurthy, Parthasarathy; Kumar, Piyush - In: Organizational Behavior and Human Decision Processes 87 (2002) 2, pp. 207-226
Persistent link: https://www.econbiz.de/10005318810
Cover Image
Attribute Framing and Goal Framing Effects in Health Decisions
Krishnamurthy, Parthasarathy; Carter, Patrick; Blair, Edward - In: Organizational Behavior and Human Decision Processes 85 (2001) 2, pp. 382-399
Persistent link: https://www.econbiz.de/10005348470
Cover Image
Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy; Sujan, Mita - 1997
Persistent link: https://www.econbiz.de/10004228396