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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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A new application of RFM clustering for guild segmentation to mine the pattern of using banks' e-payment services
Khobzi, Hamid; Akhondzadeh-Noughabi, Elham; … - In: Journal of global marketing 27 (2014) 3, pp. 178-190
Persistent link: https://www.econbiz.de/10010404375
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.; Mohan, Bijuna C. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik - In: Journal of financial services marketing : JFSM 23 (2018) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
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Development of a multi-scale model for customer perceived value of electric vehicles
Miao, Rui; Xu, Fasheng; Zhang, Kai; Jiang, Zhibin - In: International journal of production research 52 (2014) 16, pp. 4820-4834
Persistent link: https://www.econbiz.de/10010401784
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A sequence analysis approach to segmenting credit card customers
Ho, Hillbun; Tien, Keng-Ming Terence; Wu, Anne; Singh, … - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
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Customer behavior mining framework (cbmf) using clustering and classification techniques
Abdi, Farshid; Abolmakarem, Shaghayegh - In: Journal of industrial engineering international 15 (2019), pp. 1-18
The present study proposes a Customer Behavior Mining Framework on the basis of data mining techniques in a telecom company. This framework takes into account the customers’ behavior patterns and predicts the way they may act in the future. Firstly, clustering technique is used to implement...
Persistent link: https://www.econbiz.de/10012164521
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130