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Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products
Musnaini, Musnaini; Sri Wahyuni Astuti; Sukoco, Badri Munir - In: International journal of business and globalisation : IJBG 19 (2017) 4, pp. 497-511
Persistent link: https://www.econbiz.de/10011890792
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Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile; Coudriet, Rachael - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.; Falk, Tomas; Esch, Franz-Rudolf; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
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Transforming luxury : global luxury brand executives' perceptions during COVID
Loranger, David; Roeraas, Erik - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10013555415
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"Doing the brand" : aesthetic labour as situated, relational performance in fashion retail
Cutcher, Leanne; Achtel, Pamela - In: Work, employment & society : a journal of the British … 31 (2017) 4, pp. 675-691
Persistent link: https://www.econbiz.de/10011706594
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Price placebo effect in hedonic consumption
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 35 (2013), pp. 306-315
Persistent link: https://www.econbiz.de/10010225776
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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
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Value of beef steak branding : hedonic analysis of retail scanner data
Schulz, Lee L.; Schroeder, Ted C.; White, Katharine L. - In: Agricultural and resource economics review : ARER 41 (2012) 2, pp. 260-273
Persistent link: https://www.econbiz.de/10009668308