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Service-dominant logic and the festival experience
Van Winkle, Christine M.; Bueddefeld, Jill N. H. - In: International journal of event and festival management 7 (2016) 3, pp. 237-254
Persistent link: https://www.econbiz.de/10011630090
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Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary
Woodside, Arch G.; Sood, Suresh - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 98-110
Persistent link: https://www.econbiz.de/10011697743
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Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.; Marcos Cuevas, Javier - In: Marketing theory 16 (2016) 4, pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
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What stories unfold : empirically grasping value co-creation
Hansen, Anne Vorre - In: European business review : EBR ; the official journal … 29 (2017) 1, pp. 2-14
Persistent link: https://www.econbiz.de/10011646725
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Service-dominant logic 2025
Vargo, Stephen L.; Lusch, Robert F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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From goods-service logic to a memory-dominant logic : business logic evolution and application in hospitality
Harrington, Robert J.; Hammond, Rhonda K.; Ottenbacher, … - In: International journal of hospitality management 76 (2019) 1, pp. 252-260
Persistent link: https://www.econbiz.de/10011981996
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77
Persistent link: https://www.econbiz.de/10012107681