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Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective

Behnam, Mohsen; Sato, Mikihiro; Baker, Bradley J.; … - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 26-39

Persistent link: https://www.econbiz.de/10014634935

Recent extensions of Robert F. Lusch's "big picture" thinking

Ingene, Charles Arthur; Lusch, Virginia Newell - In: Journal of macromarketing 43 (2023) 1, pp. 32-35

Persistent link: https://www.econbiz.de/10014233657

More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction

Gligor, David M.; Maloni, Michael J. - In: Journal of business logistics 43 (2022) 2, pp. 209-237

Persistent link: https://www.econbiz.de/10013347430

Collective storytelling : value co-creation in narrative-based goods

Wieczerzycki, Marcin; Deszczyński, Bartosz - In: Marketing theory 22 (2022) 3, pp. 445-463

Persistent link: https://www.econbiz.de/10013388911

A goods-dominant-service-dominant perspective on counterfeiting

Rohit, Sudeep; Ranjan, Kumar Rakesh - In: Journal of macromarketing 42 (2022) 4, pp. 478-491

Persistent link: https://www.econbiz.de/10013475191

Service-dominant logic : reframing category captainship and retailer category management

Benson, Michael Christopher; Glanfield, Keith; Hirst, Craig - In: International journal of retail and distribution management 52 (2024) 2, pp. 149-167

Persistent link: https://www.econbiz.de/10014484233

Investigating manufacturing companies value co-creation approaches during servitisation

Goduscheit, René Chester; Andersen, Troels Christian; … - In: International journal of technology management : IJTM 93 (2023) 3/4, pp. 241-267

Persistent link: https://www.econbiz.de/10014428142

Student value co-creation behaviour in the higher education service ecosystem : an empirical exploration

Zamora-Ramos, Moises Ruben; Chamorro Mera, Antonio; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 140-150

Persistent link: https://www.econbiz.de/10014447671

The transformation of selling for value co-creation : antecedents and boundary conditions

Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600

Persistent link: https://www.econbiz.de/10013435581

Service-dominant logic perspective on technology-based business incubator

Yuliana, Eka; Putro, Utomo Sarjono; Hermawan, Pri; … - In: Cogent business & management 11 (2024) 1, pp. 1-25

This research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia. The research examines the connection between service providers and clients, the function of technology-based business...

Persistent link: https://www.econbiz.de/10014527114