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A review of measuring brand eq...
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11
The influence of price and
brand
on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.
;
Ahmed, Gouher
;
Amponsah, Christian Tabi
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
Saved in:
12
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
Saved in:
13
Effect of price and
brand
on common platform appliance failure
Baker, Nathan
;
Badar, M. Affan
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
4
,
pp. 296-304
Persistent link: https://www.econbiz.de/10011446577
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14
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
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15
Too sexy for the price? : the effectiveness of erotic advertising depending on the
brand
's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
16
Consumers' perceived
brand
aspiration and its impact on intention to pay price premium : moderating role of
brand
jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
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17
An investigation into consumer search and evaluation behaviour : effect of
brand
name and price perceptions
Sharma, Kavita
;
Garg, Shivani
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011582060
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18
Beyond private label panache : the effect of store image and perceived price on
brand
prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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19
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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20
Impact of product differentiation, marketing investments and
brand
equity on
pricing
strategies : a
brand
level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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