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Showing
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date (oldest first)
21
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
22
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
23
What holds ethical consumers to a cosmetics
brand
: the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
Saved in:
24
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
25
Effects of
brand
and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan
Liao, Wen-Chih
;
Tseng, Chun-Chou
;
Lee, Jui-Ho
- In:
European journal of cross-cultural competence and management
3
(
2014
)
2
,
pp. 1175-191
Persistent link: https://www.econbiz.de/10010489651
Saved in:
26
Factors affecting Jordanian consumer loyalty toward cellular phone
brand
Al-Hawary, Sulieman Ibraheem Shelash
;
Harahsheh, Sara …
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
Saved in:
27
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
28
Brand
personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
29
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
30
The roles of perceived quality, trust, and satisfaction in predicting
brand
loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
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