Brand love is an interesting and important concept that required further research in brand management. This study … tested the impacts of consumer attitudes, subjective norms, and brand anthropomorphization on brand love and brand … forgiveness in the framework provided by the theory of planned behavior. Regression analyses showed that brand …

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …