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101
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
102
Understanding programmatic TV advertising
Malthouse, Edward C.
;
Maslowska, Ewa
;
Franks, Judy U.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 769-784
Persistent link: https://www.econbiz.de/10012492578
Saved in:
103
Advancing computational advertising : conceptualization of the field and future directions
Huh, Jisu
;
Malthouse, Edward C.
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10012313105
Saved in:
104
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 29-53)
.
2020
Persistent link: https://www.econbiz.de/10012263237
Saved in:
105
Sounds of music : exploring consumers' musical engagement
Hollebeek, Linda D.
;
Malthouse, Edward C.
;
Block, Martin P.
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 417-427
Persistent link: https://www.econbiz.de/10011629294
Saved in:
106
Qualitative media measures : newspaper experiences
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
JMM : the international journal on media management
6
(
2004
)
1_2
,
pp. 123-130
Persistent link: https://www.econbiz.de/10009136036
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107
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
108
The effects of big data on media management
Green, Gregory A.
;
Malthouse, Edward C.
- In:
Media and change management : creating a path for new …
,
(pp. 55-71)
.
2022
Persistent link: https://www.econbiz.de/10013167325
Saved in:
109
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
110
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
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