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Hotel Customer Loyalty : The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset

Nayebzadeh, Shahnaz - 2019

The main aim of this study was to investigate the factors affecting on customer loyalty of Mehr chain hotels in Yazd. Independent variables of this study included cultural brand asset, individual's similarity to brand, lifestyle congruency, intermediate variables of study included brand...

Persistent link: https://www.econbiz.de/10012891225

Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality

Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012800195

Signaling effects of branded amenities on customer-based brand equity

Kim, Eun Joo; Baloglu, Seyhmus; Henthorne, Tony L. - In: Journal of hospitality marketing & management 30 (2021) 4, pp. 508-527

Persistent link: https://www.econbiz.de/10012549273

The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay

Haobin, Ye Ben; Huiyue, Ye; Peng, Li; Fong, Lawrence … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 592-610

Persistent link: https://www.econbiz.de/10012549287

Why a new name? : the role of asset characteristics and broad market trends in predicting brand affiliation change in hotels

Blengini, Isabella; Das, Prashant - In: The Cornell hospitality quarterly 62 (2021) 2, pp. 173-197

Persistent link: https://www.econbiz.de/10012520144

Validating a Theoretical Model for Hotel Brand Love Amongst Young Indian Tourists

Sarkar, Abhigyan - 2021

This empirical article investigates various factors that would create hotel brand love in tourist’s mind, and potential outcomes of such hotel brand love in the context of emerging Indian hotel sector. Based on reviewing relevant extant research, a set of hypotheses are formulated. Data are...

Persistent link: https://www.econbiz.de/10013247241

Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation

Touni, Reham; Kim, Woo Gon; Kavitha Haldorai; Rady, Ahmed - In: International journal of hospitality management 104 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013255940

Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context

Sohaib, Muhammad; Wang, Yan; Iqbal, Kashif; Han, Heesup - In: International journal of hospitality management 101 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013271319

Green message strategies and green brand image in a hotel context

Topcuoglu, Esra; Kim, Hyelin; Kim, Sungeun; Kim, Seontaik - In: Journal of hospitality marketing & management 31 (2022) 3, pp. 311-325

Persistent link: https://www.econbiz.de/10013177421

Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary

Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104

Persistent link: https://www.econbiz.de/10013258957