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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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Employee motivation to co-create value (EMCCV) : construction and validation of scale
Muhammad Amin; Shamim, Amjad; Zulkipli Ghazali; Khan, Imran - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431617
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Capturing the broader picture of value co-creation management
Corsaro, Daniela - In: European management journal 37 (2019) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
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Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang; Gu, Huimin; Wang, Yonggui; Hampson, Daniel P. - In: International journal of contemporary hospitality management 29 (2017) 12, pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
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Towards an integrated model of value co-creation for enterprises
Thi Bich Hanh Tran - In: Corporate Practices: Policies, Methodologies, and …, (pp. 305-319). 2024
Persistent link: https://www.econbiz.de/10014564250
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An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen; Menezes, João - In: Services marketing quarterly 45 (2024) 2, pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
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Value co-destruction : problems and solutions
Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
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Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran; Chatterjee, Sharmila C. - In: Journal of business research : JBR 175 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
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The value co-creation through joint failure recovery : B2B settings
Bakhsh, N. Nik; Riivits-Arkonsuo, I. - In: Journal of creating value 8 (2022) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10014580993
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Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne - In: Journal of business research : JBR 136 (2021), pp. 678-694
Persistent link: https://www.econbiz.de/10012663247