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Strategic innovative marketing : 4th Ic-sim, Mykonos, Greece 2015

Kavoura, Androniki (ed.); Sakas, Damianos P. (ed.); … - 2017

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book...

Persistent link: https://www.econbiz.de/10012585228

Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016

Kavoura, Androniki (ed.); Sakas, Damianos P. (ed.); … - International Conference on Strategic Innovative … - 2017

Persistent link: https://www.econbiz.de/10011694366

The usage of Rich Internet Applications (RIAs) as a method for enhancing customer experience

Tomaras, Petros; Malioukis, Alketas; Novas, Dimitris - In: Marketing and management sciences : proceedings of the …, (pp. 523-527). 2010

Persistent link: https://www.econbiz.de/10003951177

The impact and the application of marketing technology tools (MTT) in the customer oriented business environment

Tomaras, Petros; Malioukis, Alketas; Zondiros, Dimitris - In: Marketing and management sciences : proceedings of the …, (pp. 528-532). 2010

Persistent link: https://www.econbiz.de/10003951178

International marketing of services and new technology : an application of tourism websites evaluation with the ELECTRE II method

Tomaras, Petros; Novas, Dimitris; Zondiros, Dimitris - In: Marketing and management sciences : proceedings of the …, (pp. 533-536). 2010

Persistent link: https://www.econbiz.de/10003951180

Is there a connection between brands and their countries of origin?

Tomaras, Petros; Tsalikis, John; Seaton, Bruce - In: Marketing and management sciences : proceedings of the …, (pp. 537-541). 2010

Persistent link: https://www.econbiz.de/10003951181

New technology and international marketing of services : providing evaluated tourism websites information through the Internet using the ELECTRE II method

Tomaras, Petros; Zondiros, Dimitris; Novas, Dimitris - In: Marketing and management sciences : proceedings of the …, (pp. 542-545). 2010

Persistent link: https://www.econbiz.de/10003951184

Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm

Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206

Persistent link: https://www.econbiz.de/10011665139

A New Perspective on Cross-Cultural Ethical Evaluations: The Use of Conjoint Analysis

Tsalikis, John; Seaton, Bruce; Tomaras, Petros - In: Journal of business ethics : JOBE 35 (2002) 4, pp. 281-292

Persistent link: https://www.econbiz.de/10006897825

The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups

Sakas, Damianos P.; Reklitis, Dimitrios P.; … - In: European Research on Management and Business Economics … 29 (2023) 2, pp. 1-18

Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...

Persistent link: https://www.econbiz.de/10014525632