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Corporate Social Responsibility : Determinanten der Wahrnehmung, Wirkungsprozesse und Konsequenzen
Hai Van Duong Dinh - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008701335
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Gesellschaftliche Verantwortung von Unternehmen : Wege zu mehr Glaubwürdigkeit und Sichtbarkeit
Schrader, Ulf (ed.); Muster, Viola (ed.) - 2014
Persistent link: https://www.econbiz.de/10010480254
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Corporate Social Responsibility : Determinanten der Wahrnehmung, Wirkungsprozesse und Konsequenzen
Hai Van Duong Dinh - 2011
(Corporate Social Responsibility: CSR). Über die Determinanten der Wahrnehmung sowie der Wirkungsprozesse und Konsequenzen eines …
Persistent link: https://www.econbiz.de/10014425082
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The persuasion effect of cause-related marketing on brand preference and repurchase intention : the mediating role of brand distinctiveness and credibility
Brew, Yaw - In: African journal of business & economic research : AJBER 19 (2024) 1, pp. 243-265
Persistent link: https://www.econbiz.de/10015044961
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Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz - In: Services marketing quarterly 43 (2022) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
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An investigation of consumer evaluation of authenticity of their company's CSR engagement
Fatma, Mobin; Khan, Imran - In: Total quality management & business excellence 33 (2022) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10012821355
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Measuring credibility perceptions in CSR communication : a scale development to test readers' perceived credibility of CSR reports
Lock, Irina; Seele, Peter - In: Management communication quarterly : an international … 31 (2017) 4, pp. 584-613
Persistent link: https://www.econbiz.de/10011741079
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Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
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Animosity and switching intention : moderating factors in the decision making of Chinese ethnic diners
Kim, Jong-Hyeong - In: The Cornell hospitality quarterly 60 (2019) 2, pp. 174-188
Persistent link: https://www.econbiz.de/10012001718
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The impact of fellow consumers’ presence, appeal type, and action observability on consumers’ donation behaviors
Wu, Luorong; Gao, Yixing; Mattila, Anna S. - In: Cornell hospitality quarterly : CQ 58 (2017) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10011731140