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Key drivers of frontline employee generation of ideas for customer service improvement
Lages, Cristiana R.; Piercy, Nigel - In: Journal of service research : JSR 15 (2012) 2, pp. 215-230
Persistent link: https://www.econbiz.de/10009548670
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Strategic customer management : strategizing the sales organization
Piercy, Nigel; Piercy, Nigel; Lane, Nikala - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003772513
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Total integrated marketing : breaking the bounds of the function
Hulbert, James M.; Capon, Noel - 2005 - Paperback ed.
Persistent link: https://www.econbiz.de/10003205912
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
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Strategic marketing
Cravens, David W.; Piercy, Nigel; Piercy, Nigel - 2003 - 7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
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Market-led strategic change : a guide to transforming the process of going to market
Piercy, Nigel - 2002 - 3rd ed
Persistent link: https://www.econbiz.de/10001555390
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Export strategy : key markets vs market spreading
Piercy, Nigel - 2009
Persistent link: https://www.econbiz.de/10003833598
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Marketing budgeting : a political and organisational model
Piercy, Nigel - 2015 - First publ. in 1986 by Croom Helm
Persistent link: https://www.econbiz.de/10010417955
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Marketing organisation : an analysis of information processing, power and politics
Piercy, Nigel - 1985
Persistent link: https://www.econbiz.de/10013467852
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Strategic relationships between boundary-spanning functions : aligning customer relationship management with supplier relationship management
Piercy, Nigel - In: Industrial marketing management : the international … 38 (2009) 8, pp. 857-864
Persistent link: https://www.econbiz.de/10003924768