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Kaiser, Harry M.
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20
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Carlson, Les
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Dens, Nathalie
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Liaukonyte, Jura
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Peitz, Martin
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National Bureau of Economic Research
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Jahrbuch der Absatz- und Verbrauchsforschung
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NBER working paper series
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SpringerLink / Bücher
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Health marketing quarterly
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31
Integration and search engine bias
Cornière, Alexandre de
;
Taylor, Greg
-
2013
Persistent link: https://www.econbiz.de/10009732787
Saved in:
32
Self-oriented masculinity : advertisements and the changing culture of the male market
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10009756534
Saved in:
33
Examining the relationship between
advertising
expenditures and sales of quick-service restaurants in the United States
Kamal, Sara
;
Wilcox, Gary B.
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
Saved in:
34
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
35
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in
advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
36
Does
advertising
on television cause childhood obesity? : a longitudinal analysis
Beales, J. Howard
;
Kulick, Robert
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10010228566
Saved in:
37
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
38
Show me the money! : the quest for intermedia currency in the Nordic countries
Viljakainen, Anna
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 41-63
Persistent link: https://www.econbiz.de/10010229280
Saved in:
39
The legitimacy of the media industry : what do advertisers expect?
Tolvanen, Kristiina
;
Olkkonen, Laura
;
Luoma-aho, Vilma
- In:
Journal of media business studies
10
(
2013
)
2
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010229335
Saved in:
40
Innovativeness and broadcaster listenership : evidence from the German radio industry
Lokshin, Boris
;
Knippen, Chris
- In:
Journal of media business studies
10
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010229336
Saved in:
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