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Management of a luxury brand : dimensions and sub-variables from a case study of LVMH
Cavender, RayeCarol; Kincade, Doris H. - In: Journal of fashion marketing and management 18 (2014) 2, pp. 231-248
Persistent link: https://www.econbiz.de/10010384277
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Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung; Lee, Yuri; Kim, HaeJung; Yang, Heesoon - In: Journal of fashion marketing and management 18 (2014) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
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Luxury fashion branding
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010384454
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Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan; Mattila, Anna S. - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
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Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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Luxury fashion branding ; Pt. 1
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010198012
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Economic geographies of brands and branding
Pike, Andy - In: Economic geography 89 (2013) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010202160
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Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile; Coudriet, Rachael - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057