toward luxury brand or in other words, on purchase intent trigger toward this type of brand. It also outlines that … showed a significant impact of social network sites marketing on tendency to luxury brand. The research offers implications … for developing effective marketing strategy through social network sites and helps luxury brand managers to build strong …

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …