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Influence of demographics on consumers' perception towards email marketing in Oman : an empirical approach
Ghouse, Suhail M.; Khan, Sarfraz Fayaz - In: International journal of economic research 13 (2016) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10011560520
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Email marketing in the era of the empowered consumer
Hartemo, Mari - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
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Personalisation (in)effectiveness in email marketing
Nobile, Tekila Harley; Cantoni, Lorenzo - In: Digital business 3 (2023) 2, pp. 1-10
This research explores the effects of personalization in email marketing. Although personalization is expected to positively impact customer experiences through behavioural responses, its effects on consumers' actual behaviour have not been extensively addressed, providing retailers limited...
Persistent link: https://www.econbiz.de/10014465192
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How to improve the performance of email marketing campaigns? : a field experiment using the authority principle to improve email performance
Defau, Laurens; Zauner, Alexander; Sycik, Anna - In: Review of marketing science 21 (2023) 1, pp. 187-194
Persistent link: https://www.econbiz.de/10014364910
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Customers' acceptance of digital marketing techniques : the impact of search engine, e-mail, and social media marketing
Altarifi, Shadi; Al-Quran, Ali Zakariya Farhan; … - In: International journal of business innovation and … 34 (2024) 3, pp. 327-341
Persistent link: https://www.econbiz.de/10015062920
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An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier; Bonfrer, Andre - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
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Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close; Hampel, Stefan; Kang, Mihuyn - In: European journal of marketing : EJM 51 (2017) 3, pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
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The effect of mobile marketing and email marketing on exploratory information seeking (EIS) behavior of the consumers : communication through wireless technologies
Waheed, Abdul; Yang, Jianhua - In: International journal of enterprise information systems … 13 (2017) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10011780919
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DMA print tracking : attributes of media channels
Jain, Yashraj; Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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Influence of gender and nationality on consumers' perception towards email marketing : an exploratory study in Oman
Khan, Sarfraz Fayaz; Rehman, Asad; Khan, Mohammed Abdul … - In: International journal of applied business and economic … 14 (2016) 1, pp. 457-464
Persistent link: https://www.econbiz.de/10011547554