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"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis
Wu, Xiao Xiao; Choi, Woo Jin; Park, Jaehong - In: International journal of market research 62 (2020) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10012173368
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Social media strategies in product-harm crises
He, Shu; Rui, Huaxia; Whinston, Andrew B. - In: Information systems research : ISR 29 (2018) 2, pp. 362-380
Persistent link: https://www.econbiz.de/10011880195
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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
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The impact of value-related crises on price and product-performance elasticities
Kübler, Raoul; Langmaack, Michael; Albers, Sönke; … - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 776-794
Persistent link: https://www.econbiz.de/10012293335
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Dangerous markets : managing in financial crises
Barton, Dominic; Newell, Roberto; Wilson, Gregory - 2003
Persistent link: https://www.econbiz.de/10001678986
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No pain, yet gain? : learning from vicarious crises in an international context
Min, Jungwon - In: Journal of business research : JBR 97 (2019), pp. 227-234
Persistent link: https://www.econbiz.de/10012002953
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Entrepreneurial Crisis Management : How Small and Micro-Firms Prepare for and Respond to Crises
Sukanlaya Sawang - 2023
This book explores the timely issue of how small businesses, micro firms and entrepreneurs respond to crises. A largely overlooked area of research, the author posits that by better understanding crisis management in small and micro firms, we can help to protect these businesses from the...
Persistent link: https://www.econbiz.de/10014248053
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Preparing for, withstanding, and learning from sales crises : implications and a future research agenda
Dugan, Riley; Chaker, Nawar N.; Nowlin, Edward; … - In: Journal of personal selling & sales management : JPSSM 43 (2023) 2, pp. 89-104
Persistent link: https://www.econbiz.de/10014293074