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The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation
Joglekar, Jayesh; Tan, Caroline S. L. - In: Journal of advances in management research : JAMR 19 (2022) 4, pp. 624-650
Persistent link: https://www.econbiz.de/10013366597
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry; Okoe, Abednego Feehi - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
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Creating brand image profile by social media analysis
Sabuncu, İbrahim; Edeş, Berivan; Sıtkıbütün, Doruk; … - In: Emerging Markets Journal : EMAJ 11 (2021) 2, pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios; Lappas, Theodoros - In: Information systems research : ISR 31 (2020) 2, pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
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The effects of paracrisis origin and response strategy on Facebook audience’s perceived organisational reputation and behavioural intentions
Honisch, Sophia Viktoria; Manchón, Lluís Más - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 133-144
Persistent link: https://www.econbiz.de/10012296190
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Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan; Foroudi, Pantea - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
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SIP-based VoIP anomaly detection engine using DTV and ONR
Banu, Saira; Mehata, K. M. - In: International journal of networking and virtual … 19 (2018) 2/3/4, pp. 234-256
Persistent link: https://www.econbiz.de/10011981155