varying interests and commitments. This chapter focuses on strategic communication and stakeholder engagement by UK … media coverage. This contribution presents implications for university marketing communication managers who are involved in … universities on Twitter. It presents a descriptive study about their engagement on Twitter in terms of their followers, number of …

Deutschen Aktienindes (DAX) auf Twitter. …

environment and management for effective communication is essential to elicit stakeholder engagement. While acknowledging that the … stakeholders. Tweets from the official and verified the Twitter account of Russell Group universities in the UK were extracted and … of Universities' stakeholder analysis and management, presents a typology of communication strategies which can inform …

Die Neuauflage des deutschsprachigen Standardwerks zur Online-Kommunikation zeigt Herausforderungen, Konzepte und …, interne Kommunikation und Public Affairs wird ebenso thematisiert wie die Besonderheiten von Online …-Monitoring, Kampagnenführung im Netz, Personalisierung oder Storytelling. Für die Neuauflage sind Beiträge zu Mobile Media, Facebook-Kommunikation …