Similar Search Results

Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity

Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89

Persistent link: https://www.econbiz.de/10011517866

Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10015066412

An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga

Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176

Persistent link: https://www.econbiz.de/10010233753

Sponsorship effects of brand management : the role of exposure and activity involvement

Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025

Persistent link: https://www.econbiz.de/10010364054

Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation

Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300

Persistent link: https://www.econbiz.de/10011503705

Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment

Uhrich, Sebastian; Flöter, Thomas - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 257-266

Persistent link: https://www.econbiz.de/10010438085

Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context

Plewa, Carolin; Palmer, Karen - In: International journal of sports marketing & sponsorship 15 (2014) 4, pp. 230-252

Persistent link: https://www.econbiz.de/10010410853

The role of sports sponsorship in negative new stories about a brand : approach the halo effect

Cui, Ge-Qi; Lee, Jung-Yong; Jin, ChangHyun - In: Cogent business & management 6 (2019), pp. 1-20

This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer … for group allocation. The results indicated that attitude and image formation changed considerably when sports sponsorship … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …

Persistent link: https://www.econbiz.de/10012622512

Sports sponsorship perceptions : an exploration

Ferrier, Susan; Waite, Kathryn; Harrison, Tina - In: Journal of financial services marketing : JFSM 18 (2013) 2, pp. 78-90

Persistent link: https://www.econbiz.de/10010205378

Old and exciting? : sport sponsorship effects on brand age and brand personality

Hohenberger, Christoph; Grohs, Reinhard - In: Sport management review 23 (2020) 3, pp. 469-481

Persistent link: https://www.econbiz.de/10012295897

1
2
3
4
5
6
7
8
9
10
Next
Last