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Han, Heesup
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102
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85
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85
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84
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83
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83
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83
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82
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82
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82
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80
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78
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78
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77
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76
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76
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75
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74
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74
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74
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74
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73
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71
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69
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Septianto, Felix
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Springer eBook Collection
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Showing
1
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10
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date (oldest first)
1
The application of neuromarketing tools in
communication
research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
The searching artificial intelligence : consumers show less aversion to algorithm-recommended search product
Xie, Zhaohan
;
Yu, Yining
;
Zhang, Jing
;
Chen, Mingliang
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1902-1919
Persistent link: https://www.econbiz.de/10013465127
Saved in:
3
Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
Saved in:
4
Consumer
neuroscience
: past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
5
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
6
Consumer
neuroscience
on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
7
Consumers' cognitive lock-in on websites : evidence from a neurophysiological study
Sénécal, Sylvain
;
Fredette, Marc
;
Léger, Pierre-Majorique
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10011432432
Saved in:
8
Using EEG to predict consumers' future choices
Telpaz, Ariel
;
Webb, Ryan
;
Levy, Dino J.
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10011337506
Saved in:
9
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
10
From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping
;
Nelson, Leif D.
;
Hsu, Ming
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
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