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Beyond research method to research collaboration : research co-production relationships with practitioners
Young, Louise; Freytag, Per V. - In: Industrial marketing management : the international … 92 (2021), pp. 244-253
Persistent link: https://www.econbiz.de/10012491053
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Collaborative research design : working with business for meaningful findings
Freytag, Per V. (ed.); Young, Louise (ed.) - 2018
Persistent link: https://www.econbiz.de/10011974735
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Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto; Johnston, Wesley J.; … - In: Journal of business research : JBR 142 (2022), pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
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Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin; Thornton, Corliss; Pawluk, Anita Luo; … - In: Journal of business research : JBR 139 (2022), pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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The Coronavirus crisis in B2B settings : crisis uniqueness and managerial implications based on social exchange theory
Mora Cortez, Roberto; Johnston, Wesley J. - In: Industrial marketing management : the international … 88 (2020), pp. 125-135
Persistent link: https://www.econbiz.de/10012285342
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Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto; Gilliland, David I.; Johnston, … - In: Industrial marketing management : the international … 89 (2020), pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
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Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto; Johnston, Wesley J. - In: International business review : the official journal of … 27 (2018) 3, pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
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Business-to-business digitalization, artificial intelligence, and social action
Johnston, Wesley J.; Mora Cortez, Roberto - In: Journal of business research : JBR 172 (2024), pp. 1-5
Persistent link: https://www.econbiz.de/10014547414
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Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto; Hidalgo, Pedro - In: Industrial marketing management : the international … 105 (2022), pp. 422-438
Persistent link: https://www.econbiz.de/10013494028