Narrow search
Showing 31 - 40 of 130,905
Cover Image
Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas; Benkenstein, Martin; Uhrich, Sebastian - In: Sport management review 19 (2016) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
Cover Image
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv; Thorbjornsen, Helge - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Cover Image
Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian; Flöter, Thomas - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
Cover Image
A united front towards consumer-focused sponsorship
Sung, Billy; Cheah, Isaac; Phu, Ian; Nicholson, Amelia - In: The marketing review 20 (2020) 1/2, pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Cover Image
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Cover Image
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.; Tagore, Abhinav; Dua, Sahil - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Cover Image
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Cover Image
Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Cover Image
Consumer reactions to paid versus unpaid brand name placement in song lyrics
Van Vaerenbergh, Yves - In: The journal of product & brand management 26 (2017) 2, pp. 151-158
Persistent link: https://www.econbiz.de/10011700742
Cover Image
Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin; Li, Xinmai; Wu, Banggang; Zhou, Liying; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 865-881
Persistent link: https://www.econbiz.de/10014428182