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Special issue on marketing perspectives on digital business models

Verhoef, Peter C. (ed.); Bijmolt, Tammo H. A. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012134251

Marketing perspectives on digital business models : a framework and overview of the special issue

Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 341-349

Persistent link: https://www.econbiz.de/10012134254

Managing product returns within the customer value framework

Minnema, Alec; Bijmolt, Tammo H. A.; Petersen, J. Andrew; … - In: Customer engagement marketing, (pp. 95-118). 2018

Persistent link: https://www.econbiz.de/10011739845

Multi-tier loyalty programs to stimulate customer engagement

Bijmolt, Tammo H. A.; Krafft, Manfred; Sesé, F. Javier; … - In: Customer engagement marketing, (pp. 119-139). 2018

Persistent link: https://www.econbiz.de/10011739846

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074

Persistent link: https://www.econbiz.de/10011708832

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10012401974

Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness

Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 62-80

Persistent link: https://www.econbiz.de/10011997998

You don't fool me! : consumer perceptions of digital native advertising and banner advertising

Harms, Bianca; Bijmolt, Tammo H. A.; Hoekstra, Janita … - In: Journal of media business studies 16 (2019) 4, pp. 275-294

Persistent link: https://www.econbiz.de/10012177004

Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires

Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 35-53

Persistent link: https://www.econbiz.de/10013397506

Quantifying the effect of status in a multi-tier loyalty program

Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383

Persistent link: https://www.econbiz.de/10013326930