Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: better marketin...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Theorie
80
Theory
80
USA
38
United States
38
Consumer behaviour
31
Konsumentenverhalten
31
Innovation
30
Management
26
Marketing
23
Corporate Governance
20
Corporate governance
20
Firm performance
20
India
20
Indien
20
Unternehmenserfolg
20
Innovation management
18
Innovationsmanagement
18
Großbritannien
17
Marketing management
16
Marketingmanagement
16
United Kingdom
16
Productivity
15
Produktivität
15
Inflation
14
Market research
14
Marktforschung
14
Welt
14
World
14
Organisatorischer Wandel
13
Organizational change
13
Agency theory
12
Estimation
12
Neoclassical synthesis
12
Neoklassische Synthese
12
Prinzipal-Agent-Theorie
12
Schätzung
12
Geldpolitik
11
Middle East
11
Mittlerer Osten
11
Monetary policy
11
more ...
less ...
Online availability
All
Undetermined
171
Free
151
CC license
5
Type of publication
All
Article
564
Book / Working Paper
265
Type of publication (narrower categories)
All
Article in journal
165
Aufsatz in Zeitschrift
165
Working Paper
70
Arbeitspapier
62
Graue Literatur
52
Non-commercial literature
52
Aufsatz im Buch
35
Book section
35
Reprint
8
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
4
research-article
4
Bibliografie enthalten
3
Bibliography included
3
Handbook
3
Handbuch
3
Case study
2
Fallstudie
2
Lehrbuch
2
Systematic review
2
Textbook
2
review-article
2
Übersichtsarbeit
2
Bibliografie
1
Biografie
1
Biography
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Market information
1
Marktinformation
1
Rezension
1
Sammlung
1
case-report
1
more ...
less ...
Language
All
English
440
Undetermined
385
German
3
French
1
Author
All
Roberts, John
428
Moorman, Christine
107
Roberts, John H.
88
Milgrom, Paul
72
Roberts, John M.
66
Chandy, Rajesh K.
62
Johar, Gita Venkataramani
39
Bloom, Nicholas
37
Mahajan, Aprajit
34
Gibbons, Robert
33
Sanderson, Paul
29
Morrison, Pamela D.
23
Barker, Richard
21
Eifert, Benn
21
Hendry, John
21
Prabhu, Jaideep C.
21
Tellis, Gerard J.
19
McKenzie, David J.
17
McKenzie, David
16
Chandy, Rajesh
15
Lilien, Gary L.
14
Roberts, John R.
12
Ambler, Tim
10
Liang, James
10
ROBERTS, John
10
Cafiero, Carlo
9
Gouel, Christophe
9
Lampietti, Julian
9
Larson, Donald F.
9
Postlewaite, Andrew
9
Thaivanich, Pattana
9
Ying, Zhichun Jenny
9
Midgley, David F.
8
Seidl, David
8
Wies, Simone
8
Miner, Anne S.
7
Narasimhan, Om
7
Palmatier, Robert W.
7
Rust, Roland T.
7
Urban, Glen L.
7
more ...
less ...
Institution
All
Princeton University Press
30
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
Overseas Development Institute
8
Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
7
ESRC Centre for Business Research
6
David K. Levine
5
Economics Research, World Bank Group
4
National Bureau of Economic Research
4
Centre for Economic Performance, LSE
3
National Bureau of Economic Research (NBER)
3
Cowles Foundation for Research in Economics, Yale University
2
Department of Economics, Stanford University
2
Graduate School of Business, Stanford University
2
London School of Economics (LSE)
2
Sloan School of Management, Massachusetts Institute of Technology (MIT)
2
American Marketing Association
1
CASE-Center for Social and Economic Research
1
Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Cornell University / Department of Applied Economics and Management
1
Department of Economics, Business School
1
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
European School of Management and Technology (ESMT)
1
Federal Reserve System / Division of Research and Statistics
1
Institute of Business and Economic Research (IBER), Walter A. Haas School of Business
1
International Monetary Fund (IMF)
1
John Wiley and Sons <Hoboken, NJ>
1
Judge Institute of Management Studies
1
Massachusetts Institute of Technology / Department of Economics
1
University of Cambridge / Department of Applied Economics
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
more ...
less ...
Published in...
All
Journal of marketing
36
Introductory Chapters
30
Energy economist : an international analysis
24
Journal of marketing research : JMR
21
MSI reports : working paper series
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
The American economic review
14
Journal of Consumer Research
13
Report / Marketing Science Institute
13
Marketing science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
American Economic Review
11
Business strategy review
11
Finance and economics discussion series
11
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
10
CORE Discussion Papers RP
10
Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Working paper / Centre for Business Research, University of Cambridge
9
Working paper series
9
Development policy review
8
Journal of the Academy of Marketing Science
8
Marketing management : a quarterly business management publication of the American Marketing Association
8
Accounting, Organizations and Society
7
Discussion Paper
7
Discussion Papers / Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
7
Critical perspectives on accounting : an international journal for social and organizational accountability
6
ESRC Centre for Business Research - Working Papers
6
Journal of marketing management : MM
6
Working Papers / Overseas Development Institute
6
FEDS Working Paper
5
Journal of Economic Theory
5
Levine's Working Paper Archive
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Organization : the critical journal of organization, theory and society
5
Report / Marketing Science Institute / Marketing Science Institute
5
The journal of economic perspectives : EP ; a journal of the American Economic Association
5
Capital & class : CC
4
Econometrica
4
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
4
more ...
less ...
Source
All
ECONIS (ZBW)
407
RePEc
191
OLC EcoSci
188
USB Cologne (EcoSocSci)
17
Other ZBW resources
11
EconStor
8
BASE
7
more ...
less ...
Showing
121
-
130
of
829
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
121
How Event Sponsors Are Really Identified: A (Baseball) Field Analysis - Think your sponsorship works? Think again. Sponsor identification responses, correct or incorrect, often reflect little more than lucky or unlucky plausibility-based educated guesses about which companies are sponsors of an event. These pervasive educated guesses have important implications for what to sponsor and how to ...
Johar, Gita Venkataramani
;
Pham, Michel Tuam
; …
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10007379255
Saved in:
122
Market Prominence Biases in Sponsor Identification: Processes and Consequentiality
Pham, Michel Tuan
;
Johar, Gita Venkataramani
- In:
Psychology & marketing
18
(
2001
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10006980502
Saved in:
123
Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
Mukhopadhyay, Anirban
;
Johar, Gita Venkataramani
- In:
Journal of consumer research : JCR ; an …
33
(
2007
)
4
,
pp. 445-453
Persistent link: https://www.econbiz.de/10007612006
Saved in:
124
Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
Bradley, Dondeena
;
Pappalardo, Janis
;
Ratchford, Brian …
- In:
Marketing science
31
(
2012
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10009665104
Saved in:
125
Competitive responses to external market information flows : the case of the Nutrition Labeling and Education Act
Moorman, Christine
-
1997
Persistent link: https://www.econbiz.de/10000978955
Saved in:
126
Marketing as technique : the influence of marketing on the meanings of consumption
Moorman, Christine
-
2009
Persistent link: https://www.econbiz.de/10003832338
Saved in:
127
The role of marketing
Moorman, Christine
-
2008
Persistent link: https://www.econbiz.de/10003611348
Saved in:
128
Celebrating marketing's dirty word
Moorman, Christine
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 562-564
Persistent link: https://www.econbiz.de/10011552488
Saved in:
129
The view from Bob Lusch's shoulders
Moorman, Christine
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 336-338
Persistent link: https://www.econbiz.de/10012264024
Saved in:
130
Commentary : brand activism in a political world
Moorman, Christine
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10012534318
Saved in:
First
Prev
8
9
10
11
12
13
14
15
16
17
18
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
