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Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata; Von Der Osten, Flávio; Didonet, Simone … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
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Political marketing
Harris, Phil (contributor) - 2010
Persistent link: https://www.econbiz.de/10008647122
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17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …
Persistent link: https://www.econbiz.de/10012888446
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A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R. - In: Journal of macromarketing 40 (2020) 3, pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
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Reflections on an extraordinary marketing scholar
Stewart, David W. - In: Journal of macromarketing 40 (2020) 3, pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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The Marketing of Service-Dominant Logic : A Rhetorical Approach
Miles, Christopher - 2023
Chapter 1: S-D Logic as Persuasive Discourse -- Chapter 2: Rhetorical Analysis and Marketing Texts -- Chapter 3 … a vast host of journal articles and books but has established an expanding sphere of influence across marketing … scholarship.In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking …
Persistent link: https://www.econbiz.de/10014435516
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Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.; Storbacka, Kaj - In: Marketing theory 14 (2014) 3, pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
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The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale - In: Journal of business-to-business marketing 24 (2017) 3, pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649