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Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik

Haase, Michaela - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 98-110

Persistent link: https://www.econbiz.de/10009161452

Toward a transcending conceptualization of relationship : a service-dominant logic perspective

Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 373-379

Persistent link: https://www.econbiz.de/10009524510

Service-dominant logic : a rejoinder to Lusch and Vargo's reply

O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1310-1318

Persistent link: https://www.econbiz.de/10009267013

Service-dominant logic : a necessary step

Lusch, Robert F.; Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1298-1309

Persistent link: https://www.econbiz.de/10009267015

Service experiences and dyadic value co-creation in healthcare service delivery : a CIT approach

Osei-Frimpong, Kofi; Wilson, Alan M.; Owusu-Frimpong, Nana - In: Journal of service theory and practice : JSTP 25 (2015) 4, pp. 443-462

Persistent link: https://www.econbiz.de/10011400718

Service experience co-creation : conceptualization, implications, and future research directions

Jaakkola, Elina; Helkkula, Anu; Aarikka-Stenroos, Leena - In: Journal of service management 26 (2015) 2, pp. 182-205

Persistent link: https://www.econbiz.de/10011401238

The context of experience

Akaka, Melissa Archpru; Vargo, Stephen L.; Schau, Hope … - In: Journal of service management 26 (2015) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10011401324

The interface of value creation and service process : a categorization of the relevant perspectives and an integrative framework

Makkonen, Hannu - In: Journal of business market management : JBM 8 (2015) 3, pp. 476-497

The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...

Persistent link: https://www.econbiz.de/10011379472

Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing

Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560

Persistent link: https://www.econbiz.de/10011309583

Research traditions of innovation : goods-dominant logic, the resource-based approach, and service-dominant logic

Mele, Cristina; Colurcio, Maria; Russo Spena, Tiziana - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 612-642

Persistent link: https://www.econbiz.de/10010526465