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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?

Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314

Persistent link: https://www.econbiz.de/10012259278

Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective

Ahn, Jiseon; Back, Ki-Joon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 449-460

Persistent link: https://www.econbiz.de/10011917922

Effect of cognitive engagement on the development of brand love in a hotel context

Shin, Minjung; Back, Ki-Joon - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 328-350

Persistent link: https://www.econbiz.de/10012201358

The structural effects of affective and cognitive elaboration in formation of customer-brand relationship

Ahn, Jiseon; Back, Ki-Joon - In: The service industries journal 40 (2020) 3/4, pp. 226-242

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A framework for transitioning brand trust to brand love

Marmat, Geeta - In: Management decision 61 (2023) 6, pp. 1554-1584

Persistent link: https://www.econbiz.de/10014309616

The antecedent cognitions of brand love and its impact on brand loyalty : the moderating role of sustainability marketing

Khalid, Afia; Awan, Raheel Amir; Ali, Rizwan; Sarmad, Imran - In: Corporate governance : international journal of … 24 (2024) 3, pp. 609-626

Persistent link: https://www.econbiz.de/10015052336

The influence of emotional confidence on brand attitude : using brand belief as mediating variable

Rizvi, Wajid H.; Oney, Emrah - In: Economic research 31 (2018) 1,1, pp. 158-170

Persistent link: https://www.econbiz.de/10012311956

Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love

Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10012796060

An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

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The relationship among image, satisfaction and loyalty : innovative factor of competitiveness for shopping centers

Abrudan, Ioana-Nicoleta; Plăiaş, Ioan; Dabija, Dan … - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 536-552

current activities, which is aimed at improving their image and increasing customer satisfaction and loyalty. The purpose of … loyalty, mediated by satisfaction (affective loyalty) and conative loyalty. The authors aim to investigate, using a … satisfaction and the various types of loyalty. The conclusions of the structural equations modelling reveal that most components of …

Persistent link: https://www.econbiz.de/10011820728