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PsyConversion : 101 Behavior Patterns für eine bessere User Experience und höhere Conversion-Rate im E-Commerce

Spreer, Philipp - 2018

Verhaltensmuster dabei verwendet werden und wie diese im Digital-Umfeld aktiviert werden können. Die Wissenschaft ist sich heute einig …, unbewusster Verhaltensmuster gefällt - der sogenannten „Behavior Patterns“. Diese Patterns sind so relevant, weil sie bei fast …

Persistent link: https://www.econbiz.de/10012401497

An examination of antecedents of conversion rates of e-commerce retailers

Gudigantala, Naveen; Bicen, Pelin; Eom, Mike Tae-in - In: Management research review 39 (2016) 1, pp. 82-114

Persistent link: https://www.econbiz.de/10011535915

Ranking of critical success factors for online retailing by TOPSIS approach

Singh, Shaina; Singh, Rajesh K.; Seth, Nitin - In: International journal of productivity and quality … 21 (2017) 3, pp. 359-374

Persistent link: https://www.econbiz.de/10011751226

Developing and validating a physical product e-tailing systems success model

Wang, Yi-Shun; Lin, Shin-jeng; Li, Ci-Rong; Tseng, Timmy H. - In: Information technology and management 19 (2018) 4, pp. 245-257

Persistent link: https://www.econbiz.de/10011957548

Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe

Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 159-177

Persistent link: https://www.econbiz.de/10013502490

Value based marketing : examining the role of leadership support in promoting neuromarketing

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of transnational management : the official … 28 (2023) 1/2, pp. 141-164

Persistent link: https://www.econbiz.de/10014320170

Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)

Jai, Tun-Min; Fang, Dan; Bao, Forrest S.; James, Russell N. - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 66-79

Persistent link: https://www.econbiz.de/10012502847

Interpretation of online consumer behaviour from the consumer neuroscience perspective : cross generational study

Krajina, Anida - 2018

The value of eye tracking technology in explaining consumer behaviour appears to be underestimated. Moreover, according to the state of the art, there is a need to expand our understanding of the visual attention patterns and preferences among generation cohorts. This study explains the...

Persistent link: https://www.econbiz.de/10012222342

A literature review of customer behaviour patterns on e-commerce websites using an eye tracker

Kamangar, Arash - In: The marketing review 20 (2020) 1/2, pp. 73-91

Persistent link: https://www.econbiz.de/10012299471

Examination of consumer purchase decisions via neuromarketing methods : a social psychology approach

Tomri̇s Küçün, Nihan; Gönenç Güler, Emel - In: Prizren social science journal 5 (2021) 2, pp. 14-29

Persistent link: https://www.econbiz.de/10012663723

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